Repositioned a Penn Quarter apartment building as a cultured haven for city dwellers with an elegant visual and verbal refresh and a sophisticated online presence
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Identified the property’s dynamic downtown location, hospitality-inspired service, and built-in conveniences as defining attributes and refined a seasoned, cosmopolitan tone of voice
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Enhanced and expanded the visual language with a sharp monogram, an upscale palette, and a lively photography direction
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Translated the creative direction to a luxe site that marries aspirational messaging and activated imagery to entice discerning urbanites
