Created a personality-forward identity for a new boutique consulting firm providing candid and clarified real estate guidance for brick-and-mortar retailers on the move
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Brought forth themes of transparency, alignment, and precision to position the brand around the confidence Pedal affords clients in making their real estate choices
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Zeroed in on an energetic name that emphasizes the founding team’s proactive approach to consulting and evokes progress and action
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Embodied the brand’s striking and buoyant personality through a weighted yet streamlined wordmark with subtle typographic symmetries, a bright and playful color palette, and distinctive freeform gradient applications
“Noted was the first partner I engaged to create the brand for my new company, and they absolutely nailed it! They really got in my head and created a brand that visually communicated so much about the company I wanted to build, which in turn legitimized my company with prospective clients and vendors from Day One. The Noted team was a pleasure to work with, and I could not be happier with the result!”