Supported a strategic office-to-residential repositioning in the East Village neighborhood of Kansas City, Missouri with a distinctive brand rich with character
-
Rooted the brand in the building’s history, advantageous location, and activated amenities, targeting an audience of discerning downtown professionals
-
Amplified the building’s history as the Southwestern Bell Telephone Company Administration Building with a concise name that suggests a connected, relevant locale
-
Embraced the building’s historic character with a textured identity that subtly incorporates a phone icon
-
Highlighted the building’s key selling points with an engaging brochure and polished floor plan flyers
-
Supported leasing efforts with differentiated messaging for the launch site that attracted prospects and cemented the building’s cachet
