Helped an emerging startup known for its groundbreaking wearable allergen detectors unite its growing business units under a single, cohesive brand and established a streamlined visual hierarchy for the overarching brand and sub-brands
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Captured Amulet’s ambitious spirit, sophisticated and revelatory technology, and liberating potential—putting powerful, instant detection in the palm of your hands—and revamped the brand messaging to bring forth transparency and ease of use
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Leveraged evocative imagery and dynamic graphic treatments to highlight Amulet’s revolutionary impact and developed refined, complementary logos and color palettes for each division
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Applied the refreshed messaging and look and feel to a versatile, concise, and compelling pitch deck that propels the founding team through rigorous fundraising efforts for varied audiences
“The Noted team pulled together sharp, creative copy and spiffy graphics for a new brand that required a tight turn. They were incredibly professional, organized, and their work product exceeded our expectation. More than that, they were a JOY to work with! Could not recommend them more highly.”