Polished the brand for an evidence-backed support system dedicated to enhancing educator wellbeing, balancing relatability with reliability for an audience of educated professionals committed to nurturing young minds but struggling to nurture themselves
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Solidified the brand’s point of view, calibrated its personality, and delivered memorable, impactful messaging
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Refined the visual identity, preserving the clean and modern look of the wordmark and themes of growth captured in the icon while expanding on the visual vocabulary, optimizing legibility, and strengthening the association with educator well-being
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Developed cohesive, consistent outreach materials that resonate with Educators Thriving’s dual audience of individual teachers and district-level administrators—from presentation decks and flyers for conferences to a signature report published in conjunction with the American Federation of Teachers
“The Noted team were absolutely fantastic to work with. They truly listened to everyone on our team, captured the spirit of our organization, and elevated our branding to new heights. Their patience and responsiveness are unmatched! It was like opening a present each time we met with them. Couldn’t recommend them enough!”